We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?

Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.

Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.


00:31 - Intro to show
01:05 - Show Sponsor Aurion Digital
01:56- Welcome to the show
02:41 - Intro to Gen
07:21 - Prehook - Quiz platform
08:12 - Zero party data and it's purpose
13:40 - Zero party data and quizzes
19:57 - How Gen went from Jungle Scout to Prehook
23:19 - Show Sponsor Vegetology
24:24 - Show Sponsor Aurion Digital
25:40 - How to use quizzes on your eCommerce website
31:55 -Quizzes for email marketing
38:52 - How to determine what questions to ask on a quiz
43:28 - How to help customers want to give up their email address at the end of quiz
47:04 - Exchanging value for data
57:44 - Connect with Gen
59:47 - Wrap up with Matt

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