"Nice boy" Mike Donkin bravely ventures into the wild world of the London Hippodrome, to report on the latest pop craze. Young women across the UK are copying the distinctive style of US pop sensation, Madonna. Mike speaks to Laura Hardy - the Fashion Editor at Mizz magazine - about the Madonna 'look' and interviews some of the contestants at a Madonna lookalike contest.

What is it about Madonna that appeals to these women, and is she a good role model?

This clip is from London Plus, originally broadcast 3 September, 1985.





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