David Andersson (Arts & Culture Team at Bloomberg Associates, Brooklyn, New York, USA)
ABOUT THE ASPHALT ART INITIATIVE: Bloomberg Philanthropies’ Asphalt Art Initiative responds to the growing number of cities around the world embracing art as an effective and low-cost strategy to improve street safety and create vibrant public spaces. The initiative has supported 90 projects in North America and Europe that have transformed a combined 612,000 square feet of streetscape with artwork while engaging nearly 13,000 residents and volunteers and 370 artists in the design and installation process. More info is available here [ Ссылка ]
ASPHALT ART INITIATIVE IMPACTS: Data shows that asphalt art projects can lead to clear benefits, including a dramatic reduction in traffic crashes and unsafe driving, revitalized public space, and community engagement. The 2022 Asphalt Art Safety Study found traffic safety to be demonstrably improved across a cohort of 22 asphalt art projects in the U.S. The study results showed a 50% drop in the rate of crashes involving pedestrians or cyclists and a 27% increase in the rate of drivers yielding to pedestrians with the right of way.
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Thanks to Urbanistica Podcast partner AFRY (Urban Planning and Design)
AFRY is an international engineering and design company providing sustainable solutions in the fields of energy, industry, and infrastructure.
