When trading activities are done physically, sellers can quickly determine when a buyer is happy or dissatisfied. However, with the advent of eCommerce, online purchases do not allow data to be gathered based on human intelligence. Eye-tracking technology is the magic of science that solves this particular problem. This episode of the #digitalicons looks to expose online retailers to the immense benefits that can be gained from adding eye-tracking technology to their marketing arsenal. Join Mike Bartels, Director of Marketing Research and User Experience Segment, Tobii Pro, as he simplifies the subject of eye-tracking and gives us insight into the technology.
About Mike Bartels
Mike Bartels is the Director of Tobii Pro’s Marketing Research & UX segment in North America. His team provides advanced eye-tracking solutions and conducts world-class attention research studies on behalf of companies. Over the past twelve years, he has designed, performed, and analyzed eye-tracking studies in a variety of fields, including web usability, user experience, package design, consumer contexts, advertising, and applied science. Bartels has an M.A. in Experimental Psychology and has written eye tracking-related articles for several marketing research publications (Quirks, QRCA Views) and scientific conferences (HCII, ETRA)
About Tobii Pro
Tobii Pro, part of the Tobii Group, is the global leader in eye-tracking research solutions. It empowers scientific researchers and business professionals with revolutionary insights into human behavior through the use of cutting-edge eye-tracking technology. This enables its clients to expand their research possibilities, tailor customer experiences, or improve workforce performance. It is used today by more than 3,500 companies and 2,500 research institutions, including all of the world’s 50 highest-ranked universities and 18 out of the 20 largest advertising buyers. [ Ссылка ]
About Digital Icons from eCommerce Next:
Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, the Digital Icons series offers insights beyond borders with real business impact. For more information, please visit [ Ссылка ]
