Finding your Zag, your position, your niche, your differentiator isn't easy.

If you're searching for yours, look at it through a different lens and ask the question:

"How can I reduce the competition?"

For example:

If you're speaking directly to beverage companies, then you have significantly reduced the competition because fat fewer competitors are speaking directly to those businesses.

How have you reduced your competition?

Find the full video
The Future Of Branding & Brand Strategy (w/ Marty Neumeier)
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