Inspired (a little bit) from a Newsletter by Dharmesh Ba and Sidhant Bhutani: [ Ссылка ]

In just two years, Namma Yatri transformed into a ₹450 crore transportation giant, generating ₹6 crore in annual revenue — all within the city of Bangalore! 🚖💸 But how did they do it? By introducing a unique, transparent business model that eliminated middlemen and ensured fair pricing for both auto drivers and customers.

In this video, we dive deep into Namma Yatri's rise, from their strategic launch during a market shakeup to their zero-commission subscription model. We’ll explore how they’re challenging giants like Ola and Uber in India's rapidly growing ride-hailing industry, which is currently dominated by these two players.

Discover how Namma Yatri leveraged Juspay’s technology, put drivers at the center of their business model, and grew through grassroots marketing and local adaptation. We’ll also break down the three key insights behind their success:

Simplified Business Model – Zero-commission approach and ONDC integration
Driver-Centric Approach – How they built trust and loyalty with drivers
Localized Marketing – Growing organically in Bangalore before expanding to other cities
Is Namma Yatri’s model the future of ride-hailing in India? Could this approach work in your city? Watch the full video and let us know what you think in the comments!

00:00 - Introduction
01:20 - India's Ride-Hailing Landscape
02:30 - The Launch of Namma Yatri
04:10 - Insight 1: Simplified Business Model
06:10 - Insight 2: Driver-Centric Approach
08:20 - Insight 3: Marketing and Local Adaptation
10:00 - Future of Namma Yatri

свернуть