In today's environment of rising growth targets and an evolving third-party cookie landscape, a strong first-party data strategy is no longer optional—it's vital for reaching your audience and achieving success. Whether you're in finance, auto, retail, travel, or beyond, this talk will equip you with the tools and programs to thrive in this new reality.

Watch this video to learn all about first-party data, including common pitfalls and avoidance strategies, and get real-world examples of ROI and revenue growth. If you're a publisher seeking incremental revenue, an agency guiding clients to performance goals, or an advertiser building a CRM or cleaning your data, this session has something for you.

Looking to grow your first-party data? Learn more at [ Ссылка ]

Speakers:
Alexander Higson, Group Director, CJ Leads, CJ
Simon Delaney, CEO, Databowl - [ Ссылка ]

This session was filmed live on September 11, 2024, at CJ's annual client conference, CJU.
Learn more about CJU: [ Ссылка ]
Learn more about CJ and affiliate marketing: [ Ссылка ]

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