Capturing the attention of Gen Z is challenging, due to a reduction in attention spans, the need for instant gratification and the highly digital, fast-paced, content demands of this audience.
This documentary uncovers how the sport of tennis plans to attract this next generation of fans to ensure its longevity and popularity. Does tennis need to adapt? What advances has the sport made already? And how can they be continued and extended?
Ещё видео!