Peter Giles, Agency Sales at Google, spoke about how to match brand experience with customer expectations, especially in the age of assistance. He touched on personalisation and the search evolution - focusing on customer interactions that are faster, seamless and more relevant.

02:58 Two decades of Search
06:40 Taobao case study
06:55 Opternative case study
07:50 Hilton case study
12:08 3 areas to focus on - speed, know me better, wow me everywhere

For complete transcript, read here [ Ссылка ].

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