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00:00 - Intro
00:25 - How are you going to know if this is actually a good location
00:57 - Choosing the right location is a permanent decision
05:23 - When we bought our 1st restaurant
09:08 - Effective marketing is more important than your location!
10:30 - Visibility
11:12 - Traffic: Food and Car
11:49 - Speed limit!
12:16 - Access
12:37 - Parking
13:02 - Location history
14:33 - 3 to 5 miles radius intensity (business, schools, hospitals, churches, hotels)
17:19 - 3 to 5 miles radius restaurants: All restaurants and direct competitors
20:31 - Ticket times: Identify the gap
22:13 - Get a feel for the crowd
22:36 - Safety
22:25 - Psychographics
// WHO:
Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them
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Why is it important to conduct a Location Analysis for your restaurant?
Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant location analysis now!
In this show, we are giving you 13 factors to consider before you choose a location for your restaurant:
1. Visibility
2. Traffic: Foot and Car
3. Speed limit
4. Access
5. Parking
6. Location history
7. The 3-5 mile radius density: residential
8. The 3-5 mile radius: business, schools, hospitals, churches, hotels, etc.
9. The 3-5 mile radius restaurants: all restaurants and direct competitors
10. Safety
11. Demographics
12. Psychographics
13. Rent
You will also learn how important is the location to the success of your restaurant, more tips and things to remember!
✋Choosing the right location can make or break your business, it’s a permanent decision.
✋ This decision can make or lose you hundreds of thousands of dollars.
✋ Here’s a secret to remember: Effective marketing is MORE important than your location.
✋Beware of love at first sight.
✋Assess the opportunity of the location and identify the gap that you can maximize.
✋Shift your marketing strategy to best serve the 3-5 mile radius of the restaurant.
// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.
They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.
They believe every restaurateur deserves owning a restaurant that does not own them.
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