*BOOK SUMMARY*

TITLE - Building Strong Brands

AUTHOR - David A. Aaker


DESCRIPTION:
📖 "Discover the power of strong brand-building in David Aaker's 'Managing Brand Equity.' With real cases from top brands like McDonald's and Kodak, learn how to create emotional and self-expressive benefits and leverage brand assets for new markets and products. Essential reading for any industry battling to stay afloat."


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:06 Building a Strong Brand
⌚ 01:53 Building Strong Brands
⌚ 02:42 Building a Strong Brand Identity
⌚ 03:25 Four Perspectives on Building a Strong Brand
⌚ 04:06 Building brand identity
⌚ 04:49 Building a Strong Value Proposition for Your Brand
⌚ 05:40 The Power of Positive Brand Associations
⌚ 06:33 Brand Personality and Consumer Perception
⌚ 07:20 Strategic Brand Analysis
⌚ 07:58 Final Recap



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#BuildingStrongBrands #DavidAAker #ManagingBrandEquity #BrandBuilding #BrandManagement #McDonalds #Kodak #BrandAssets #BrandEquity #MarketingStrategy

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