Want to create a cinematic commercial for any product? We're sharing a few tips on using upstage lighting techniques and utilizing natural sunlight. Use these lighting tips to add depth and contrast to any product commercial that you want to shoot.
Cinematographer Chetco Timmins shares his approach to creating the perfectly framed and lit holiday candle ad. He covers the basics of upstage lighting, and also shows us how to use a far-side key on human subjects and inanimate subjects alike. He walks us through 4 different lighting setups within the same location to demonstrate his go-to practices for filming a commercial. See how negative fill and creative light placement work together to pop the subject out from the background. Whether you call it a far-side key, reverse key, a 3/4 lighting setup, or upstage lighting, you can learn to utilize this simple concept on any project to create separation and visual interest.
We also discuss working with natural light in mind, and adjusting shot order according to when you have the best control of sunlight in order to get the best exterior shot. With these tips in mind, you will be able to use the sun as your primary light source without having a washed-out, overexposed image. No diffusion necessary! Also, see how Chetco uses blue light hour, and bokeh to his advantage for the final product shot.
Find out what other creative tips and happy accidents are revealed throughout the episode and let us know what you think of the final result at the end!
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Chapters:
0:00 - Introduction
0:32 - What is Upstage Lighting?
1:21 - Concept/Planning
2:12 - First Setup
2:49 - Hero Shot
6:01 - Outdoor Setup
7:15 - Final Setup
9:13 - Breakdown/Final Result
9:47 - Outro
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Summary:
Aputure's YouTube channel provides free high quality cinematography, lighting, and filmmaking educational content to help you take your film projects to the next level.
