Matt McGarry, a newsletter expert and the founder of GrowLetter, joins Erik Torenberg to discuss his newsletter and media insights from his work with The Hustle, Sahil Bloom, The Milk Road, and more clients through his specialized agency. This is a masterclass in newsletter growth, email acquisition, and monetization models. Matt highlights opportunities in B2B and niche markets, stresses the importance of diverse newsletters, and advocates for a multimedia strategy including podcasts. Grow and monetize your newsletter with Beehiiv: head to [ Ссылка ] and use code “EMPIRES” for 20% off your first three months.
—
SPONSORS: BEEHIIV
Media Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to [ Ссылка ] and use code “EMPIRES” for 20% off your first three months.
—
LINKS:
GrowLetter: [ Ссылка ]
Subscribe to the Media Empires Newsletter: [ Ссылка ]
—
X / TWITTER:
@eriktorenberg (Erik)
@JMatthewMcGarry (Matt)
—
TIMESTAMPS:
(00:00) Intro
(00:48) Matt's journey into newsletters
(02:36) Agora model explained
(07:14) Leveraging paid marketing for newsletter growth
(16:40) Sponsor: Beehiiv and Turpentine
(18:28) Podcasts vs. newsletters
(19:56) Monetization and growth tactics
(25:28) Choosing the right niches and monetization models
(31:14) Exploring B2B newsletter success
(33:20) Challenges and opportunities in media niches
(35:51) Local media and hyper-Niche opportunities
(43:41) Creating a master brand vs. niche newsletters
(50:53) Monetization tactics and lead generation
(54:28) More about Matt’s GrowLetter
(58:21) Wrap
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
