You've probably heard of BATNA (the best alternative to a negotiated agreement). Joe Friedman and David Zehren suggest a slight clarification: BATTN (best alternative to *this* negotiation).

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ZEHREN-FRIEDMAN's consultants & trainers have helped clients -- all over the world -- sell, present, negotiate, and influence better for over 20 years. Visit [ Ссылка ] for more information.

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