Buckle up, you beautiful marketing mavericks, and get ready to elevate your email marketing game to new heights in the highly interactive session. We have one goal for you superstars: to make your email marketing program KICK A$$.

Becoming KICK A$$ takes work, but have no fear as we plan to explore a few areas that require a little effort yet yield high results. Areas of focus for this session will include and be specific to the casino industry:

The signup experience and why it matters.
Why a digital hug in the beginning is the single most crucial step to retention.
Learn how not to creep out your subscribers using data.
Why the open rate is on digital life support and exploring other metrics for your casino.
The perfect-looking email and the best day and time to send it.
How to start and continue testing.
Why “best practices” often lead to mediocrity.
Your challenges answered
Come prepared to learn, laugh, and love your email program again, not just for today but for the years to come. Are you ready to KICK A$$?

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