"The best question I've ever asked anybody in this industry is what does success look like in your email program? Why should someone say yes and sign up?" Wisdom from one of the most experienced email marketers out there, Andrew Kordek of iPost.

There's an unmistakable charm to a genuine enthusiast. The person who loves something wholeheartedy — not just because it happens to be their line of work — has a pull-you-in magnetism that makes you think "Wow...there's a lot more to this than I thought!".

That's Andrew and email.

Andrew has seen email from just about every side, including founding one of the best-known email marketing agencies, and now to working "vendor side" with a terrific new ESP, iPost. There's even a rumor that his license plate says something about email!

This conversation with host Matthew Dunn is all about the email space — what makes it interesting, how it's evolved, how it might evolve going forward. They delve deep on the impact of a well-run email program on businesses, and the challenges of building them.

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