What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions.
Here's a link to the Pay What You Want Page I'm experimenting with:
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Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.

"I'm sure you'll love this..." she indicated in the comments section.

I did love it.

But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.

Sometimes, the real story isn't the most obvious.

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.

It's two decisions.

The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.

Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.

So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.

● About Andrew Davis ●
Andrew Davis is a best selling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York, and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Drew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

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