In our two minute mini-masterclasses, you will discover how you can revolutionize your business and your digital customer interactions. Learn from our experiences as we keep growing to become the leader in co-browsing and interaction middleware technology.
In this video, we are excited to have Omar Tarek, Enterprise Business Developer at Surfly, share his insights on how the human element can be the differentiator in digital customer journeys. He explains that lately, innovation in the insurance industry has focussed on building seamless online customer journeys. As distribution is often dominated by local broker agencies, carriers have been putting more effort in boosting their direct sales.
On the one hand, to avoid losing sight of their local partners, carriers work to enable them to sell more policies by improving their digital workflows. At the same time they educate the agents to become a trusted advisor through empathy and relationship building.
With direct sales, it's important to always still introduce a human element in the user journey, even in a self-service model. It's an important safety net to fall back on, especially for those clients that might not be tech savvy.
If you want us to cover a specific topic, just let us know. Email us at: josephina@surfly.com
_________________
Time stamps:
0:25 In what way is the insurance industry innovating?
1:31 How do insurance carriers accelerate their direct P&C offering?
2:08 Two Takeaways
