Building brand awareness is where the brand and marketing strategy meet.

Once you've defined how the brand will connect and resonate with the audience through the brand strategy, it's then time to define the strategy to deploy that meaning to the audience.

The creative, channels and media used are the marketing tactics while the tactics working as a cohesive team is the marketing strategy (the brand strategy informs all the above).

So, before pushing ahead with a brand awareness strategy...

Ensure alignment from brand strategy to marketing tactics.

Comment below to share your thoughts, questions or experiences on raising brand awareness using strategy.

Find the full video on the Brand Master Academy YT Channel “#1 Brand Awareness Strategy [To Build Your Brand In 2023]"
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