In this CMO Pulse interview, Chief Marketing Officer of SOM Sleep Brad Marks shares what he has learned about creating a new category and raising awareness about the importance of sleep for the average person... and how SOM Sleep is bringing their mission to the world. Bringing his background in sports marketing to SOM Sleep, Marks shares some of his marketing and leadership lessons learned, his team's unique approach to social media marketing, being agile with actionable data and insights, and what it has meant for him in his career to be truly aligned to the mission of the brand he is actively building and growing.

Interview by Tania Yuki, Founder of Shareablee and Chief Marketing Officer, Comscore.
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