Kirryn Zerna was the guest in BE SO GOOD PODCAST: Episode 23 in which she outlined the principles she used herself when starting out as an 'unknown' wanting to become a 'known'.

These are the principles she teaches now that she has become a 'known'.

In this follow-up interview I ask her to explain what she calls the V.I.P. principle. These are simple ideas – packaged in her own distinctive style – made to be memorable themselves.
You will hear her lay out the three ideas:
V – Value: This is about the value of you, your offer, your brand.
I – Identity: How well you align with what you intend in your value offer.
P – Purpose. What your life aims and goals are.
She gives examples and discusses a number of case studies to give anyone, whether at work or in the private life, enough stimulus to 'get known'.

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