PTI Smarter Venues Senior Leaders Vodcast | Episode 3 | Mark Tainton (Chief Executive Officer) at Bristol Bears Rugby Club. Mark shares insight on why the club rebranded two years ago and reflects on the positive changes this has seen. Mark also looks at the strategies to grow a larger fan base at Ashton Gate, and the value this brings commercially and for the team spirit and performance. The Bears are also playing some amazing rugby this season, currently sitting 4th in the Gallagher Premiership and also in the European Challenge Cup quarter-finals....so the club are set for an exciting rest of the season!

Mark Tainton was appointed Chief Executive Officer ahead of the 2019/20 season. A stalwart of the club, Tainton is Bristol's all-time record points scorer, before moving into coaching. The former fly half spent twelve years as a technical coach with Ireland and served as interim Head Coach during the second half of the 2016/17 Premiership campaign. In 2017, Tainton took over as Chief Operating Officer and played a leading role in the successful rebrand to the Bristol Bears. Ahead of the 2019/20 campaign, following a season of record commercial revenues, ticket sales and season card figures, Tainton was appointed Chief Executive Officer.

The vodcast is hosted by Emily Drakeley (PTI Smarter Venues) and was filmed at Ashton Gate in the week of the Northampton V Bristol Bears match (Bristol won 20-14)

Read, Watch and Listen to more insight at the PTI Smarter Venues blog
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