Directed and Produced by FutureDeluxe
Pepsi marks a new era with a complete brand refresh, the first major update to its iconic globe logo in 14 years. This bold move signals a future-focused vision for the brand.
A Moving Logo for a Moving Brand
The revitalized design embraces movement and animation, injecting fresh energy into the brand system. This flexibility allows Pepsi to seamlessly collaborate with partners and create engaging experiences.
Celebrating Heritage and Looking Forward
To commemorate Pepsi's 125th anniversary and the North American launch of the new identity, Pepsi partnered with FutureDeluxe to craft a cutting-edge, motion-driven brand experience. The unique anamorphic billboard in Times Square, New York City, pays tribute to Pepsi's rich history while encouraging fans to embrace moments of joy.
Unapologetically Bold Visuals
The new look is undeniably bold and graphic. It features a modern typeface, a dynamic "pulse" effect, and an updated color palette. FutureDeluxe used fast-paced cuts and confident visuals to create a playful and energetic brand language. The logo serves as the heart of the "pulse," radiating motion outwards to subtly reinforce the pulsating motif.
Credits
Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena
Producer: Angel Hu
Art Directors: Garett Gioia, Stefan Kang
CG Lead: Nick Scarcella
Design & Animation: Steven Dvornik, Michael Kim, Matt Taylor, Stefan Kang, Sam Cividanis, Andrew Hahn, Alvaro Navarro, Jake Wyand, Martin Cusano, Bryant Nichols, Christoph Strohfeld, Pablo Lozano
Videographer (New York City): Brian Chu
Videographer (Toronto): Jose Garcia
Billboard Edit: Matt Cronin
Music by: Take Your Medicine
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