Learning fun never goes out of style! This adorable purse helps your baby learn about numbers, colours, opposites and more, while offering up fun early role play! With the Laugh & Learn My Smart Purse, little ones can carry the five "must-have" accessories, open and close the handle, and slide zipper, too. Plus, the learning fun keeps going as your little one keeps growing with Smart Stages technology! Each of the three levels of play is filled with a variety of songs, sounds, tunes, and phrases that fit your baby's age and stage best.

Where development comes into play

Academics: Playful songs and phrases about colours, counting, the alphabet, and more help build up your baby's growing vocabulary.

Fine Motor: Fine motor skills get a great workout as little ones grasp the play pieces, move them in and out of the purse, and open and close the purse.

Imagination & Creativity: With a realistic design and so many fun accessories, early role play is in the bag!

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