Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.
Highlights include:
• What is the healthcare “product”?
• Who is the healthcare customer?
• Why must healthcare brands measure and connect online and offline components?
• Where do healthcare and nonprofit brands overlap?
• How does HIPPA affect healthcare marketers?
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