Laura Geller Beauty, the industry leader in baked cosmetics, is celebrating its 25th anniversary in partnership with fashion illustrator Holly Nichols.

Founded in 1997 by veteran makeup artist Laura Geller, the brand first launched with a highlight and contour kit on QVC that sold out within minutes. A quarter century later, Laura Geller has amassed an A-list celebrity fan base and remains a top 10 brand on QVC - a testament to the brand's cult-favorite status. Today, Laura Geller Beauty has over 70 product SKUs and sells one of their Baked Balance-n-Brighten Color Correcting Foundation every minute.

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