Hey there, fellow therapists! You won't want to skip our fab host Kelley Stevens, LMFT chatting with Kristie Plantinga, MA, the whiz behind TherapieSEO and Best Therapists directory. They dive into the nitty-gritty of online marketing for therapists and how AI's shaking things up. Christy spills the beans on using AI for crafting content and why a therapist's online rep is super important. Plus, they give us the scoop on the new Best Therapists directory, which is all about boosting therapists' online game and helping them find the right clients. Don't miss out on these pro tips!
Guest Bio:
I founded TherapieSEO to help you reach more clients on Google one search at a time. After working in the digital marketing industry, I became inspired to serve a population close to my heart: therapists. I have personally experienced the benefits of therapy and have a degree in psychology. I founded TherapieSEO to serve in the space where my passion and people’s needs meet: writing, designing, and marketing for therapists, so they can serve people looking for help.
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info@therapieseo.com
In this Episode:
Challenges therapists face in marketing their practices online
Impact of AI on digital marketing for therapists
Evolving standards in the therapy industry
Need for therapists to adapt to changes in marketing
Use of AI tools like ChatGPT for content creation
Importance of individual reputation online
Launch of the Best Therapists directory to improve online presence
Connecting therapists with potential clients
Interview with Christy Plantinga, founder of Therapy SEO and Best Therapists directory
Discussion on the solutions for therapists to improve their online presence
Highlights:
(00:00) Introduction (01:10) Introduction of Christy Plantinga
(04:05) Impact of AI and Rising Standards
(06:16) Challenges in Marketing and Solutions
(08:24) ChatGPT and Blog Content
(09:24) Individual Reputation and E-E-A-T
(10:39) Google's Helpful Content Update
(12:44) Adapting to Industry Changes
(18:48) Launch of Best Therapists Directory
(20:44) Exclusivity and Vetting Process
(23:47) Marketing costs and the importance of online advertising
(27:27) Long-term digital marketing strategies
References:
ChatGPT → [ Ссылка ]
Therapy SEO → [ Ссылка ]
BestTherapist → [ Ссылка ]
Private Practice Roadmap Course → [ Ссылка ]
Marketing for Therapists Course → [ Ссылка ]
Get 2 months FREE with Simple Practice → [ Ссылка ]
Ask Kelley Anything → (805) 243-8241
Start Your Therapy Practice with my Private Practice Roadmap Course: [ Ссылка ]
Fill Your Practice with my Marketing for Therapists Course: [ Ссылка ]
Sign up for Simple Practice using this link, and you’ll get 2 months free: [ Ссылка ]
This podcast is produced and managed by thepassivepractice → thepassivepractice.com
