FrieslandCampina WAMCO, makers of Peak milk introduced yet another brand to the market, called “Peak 456” and targeted at children between the ages of 4 to 6 years. The company calls it the ‘growing up milk’.

For the forthcoming Children's Day celebration, the brand wanted to position itself as the leading diary brand for kids within this age range. It sought out to create video content to be deployed on social media about kids clamoring for their own milk - in the most moderate way possible.

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