Watch this Comprehensive Guide to LinkedIn Ads Retargeting: Strategies & Techniques to build your retargeting funnel.
In this in-depth video, Anthony from Speedwork takes you through a complete walkthrough on retargeting with LinkedIn ads, a crucial strategy for B2B marketing.
Learn why retargeting is essential, explore the various options LinkedIn offers for creating retargeting audiences, and get hands-on experience with setting up these audiences and implementing them in your campaigns.
With insights drawn from managing over a hundred million in LinkedIn ads, this video is packed with valuable information for effectively leveraging LinkedIn's retargeting capabilities.
00:00 Introduction to LinkedIn Retargeting
01:10 Importance of Retargeting in B2B Marketing
03:11 LinkedIn Retargeting Options Overview
08:51 Creating and Managing Retargeting Audiences
14:36 Advanced Retargeting Strategies
19:39 Third-Party Integrations for LinkedIn
21:25 Building Effective Retargeting Campaigns
24:46 Excluding Audiences: Fine-Tuning Your Campaigns
26:08 Target Account Lists: Precision Targeting
30:32 Final Tips and Tricks for Retargeting
32:59 Conclusion and Additional Resources
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