#productadoption #customersuccess #csmpractice

Superusers are the heroes of your product adoption. They are your most profitable and valuable customers. As such, they can provide invaluable insights, critical to improving usability and overall product adoption for your entire customer base.

In this video, Customer Success Strategist, Irit Eizips, reviews Marley Wagner’s approach on how to identify superusers by using the ‘Power User Curve’ model. Ultimately, after identifying your superusers your customer success and product teams can leverage power users-related insights to improve usability, adoption, and profitability of your product.

Watch the full video below to learn more:

00:00 Intro
00:39 Blog Link
02:50 Highlighting the Right Data
03:52 Adoption Stumbling Blocks
05:39 Tracking Super Users
06:16 Testing New Ideas
06:47 Acknowledging Super Users

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Additional Resources

📑 Read the original blog by Senior Director of Marketing & Services at ESG Customer Success as a Service® (CSaaS), Marley Wagner, “5 Ways to Leverage Your Super Users”.
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📑 Read this blog: 3 New Customer Onboarding Best Practices
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🎥 Watch this video: How to Ensure Success and Avoid churns through User Adoption
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🎥 Watch this video: How to Increase Product Adoption with Email Campaigns [ Ссылка ]

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Struggling to get prospects to embrace your product?

CSM Practice can help you design and implement an effective product adoption strategy by leveraging the right data and by using the right tools and channels. Check out how our customer success strategy works:
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