Innovative graphic designer Michael Bierut, author of 'How To,' offers insight to the creative process behind more than 35 of his most noteworthy projects for clients including Harley-Davidson, Saks Fifth Avenue, New York Times, New York Jets, and many more. This protégé of design legend Massimo Vignelli demonstrates his approach to the broad spectrum of clients, reveals his philosophy of graphic design, and reaffirms designs' ability to change the world.
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