FREE Guide at:👉[ Ссылка ] | Customer Retention Strategies for a Subscription Business. How do you build long-term loyalty that enables you to retain members for 2, 3, 5 years or MORE?
I recently had a business owner tell me, “Robert, I can’t tell you how many times I’ve had a member been with me quite a while, they give me a glowing testimonial, and then they quit a couple of weeks later!”
Maybe YOU’VE experienced that too?! Why does it happen? Actually, the psychology behind it is pretty simple.
You must change your communication style, content, and engagement as your member moves through those three levels.
Level 1 – I’m Stuck, these members are likely to get overwhelmed and quit within the first three months. Help them believe in themselves and get small, quick victories.
Level 2- these members made it through the first 90-days, have experienced success and now feel much better about themselves. These members may give you an amazing testimonial, and then quit if the member forum has a bunch of newbie questions that they’ve no grown bored with. In general, they begin to think of your program as for basic people who aren’t as successful as themselves.
Level 3 – these members think for the long-term benefit where one relationship with another Level 3 member or one of your many features will benefit them more than enough for them to maintain their subscription for years.
Once you recognize these levels within your own subscription membership it becomes a lot easier to recognize how to alter your communication and what you deliver for these three levels of relationship.
FREE Guide at:👉[ Ссылка ]
🕒 In This Video:
00:00 - Preview of Video
00:25 - Introduction to Why Members Quit
01:00 - Testimonial Before Quitting?
01:43 - 3 Stages of Member Engagement
04:04 - Avoiding a Key Mistake
04:26 - Level 2 Members
05:55 - Member Success Case Studies
06:33 - Level 3 Members
07:17 - Summary of Lessons
09:00 - Conclusion
💻 RESOURCES MENTIONED IN THIS EPISODE:
▸ [ Ссылка ]
📌 Want even more member retention tips? Subscribe to This Channel:
[ Ссылка ]
📖 Get the best-selling book on membership and subscription growth, Retention Point: [ Ссылка ]
ABOUT ROBERT SKROB
===================
For 27 years Robert Skrob has been helping companies all over the world to grow their subscription and membership business revenue, and he's considered one of the leading member retention specialists in the world.
Robert believes that new member marketing is a wasted expense until you’ve figured out how to ENGAGE and RETAIN subscribers.
In a world where obscenely high churn rates are all too common and even accepted, Robert has created systems and processes to transform “one night stand” customers into long-term happy members.
Robert lives in Tallahassee, FL with his wife, Kory.
Download your copy of the "Subscription Retention Accelerator": [ Ссылка ] - Learn How to Retain Your Members for Years, and Discover Why Most Subscription Programs Fail: [ Ссылка ]
✉️Business inquiries: rs@robertskrob.com
🖥️Website: [ Ссылка ]
__________
👉🏻 Did you enjoy this video? Please share your thoughts and opinions in the comments below - we love hearing from you! Also, I appreciate it when you share these videos with your friends and colleagues who work in a subscription or membership business.
#customerretention #subscriberretention
