Don’t marry your business name.
Choosing a business name is one of the hardest things about starting a new business, so it is okay and expected to cycle through a few names before truly being happy with your choice.
Yes, a lot of people will incorporate the city that their business is in into their name which can be a great tactic. Potential clients in the area will possibly be more likely to find you, however it is not the end all be all. SEO algorithms are always changing so it is not guaranteed that having the city in your name will help forever.
So, my advice: play around with your options and try to stand out from the crowd. Choose something unique to you and relevant to your trade.
Happy Lashing!
An Excerpt from LASHES+COFFEE LIVE #242,
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