After having spent most of her career running an independent creative studio in NYC, Elizabeth Carey Smith decided to go in-house and work as a full time creative director at one of the world's largest and most established bank. What did she learn leading a team of 22 creatives? How did she resolve conflicts? How did she sell her "radical" ideas up the management chain? This and more.
[ Ссылка ]
[ Ссылка ]
02:00 - What has it been like going from freelance to full time
14:00 - Why go full time from freelance
16:00 - What does branding mean for a company
21:00 - How to get a company to hear you
26:00 - What Elizabeth taught the 22 designers working under her
32:00 - What did Elizabeth get in trouble for
36:00 - What did Michael Levine do to make his guests comfortable
42:30 - How was it with hiring people and firing people
47:00 - How Elizabeth handled a fight with someone working under her
51:00 - Why someone would get fired - a first hand experience from Chris
1:00:00 - What could someone who’s working in house do to become indispensable
1:09:00 - Never be complacent while working in house. Leave better than you came in
1:12:00 - What techniques did Elizabeth use to merge well with 22 designers she had to oversee
1:18:00 - How to build a great relationship with a new superior
1:19:00 - Keep learning in your 50s
1:29:00 - Why you should find your brand ambassador
1:30:00 - Recap
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
[ Ссылка ]
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
[ Ссылка ]
✍️ Other Courses, Templates, and Tools:
[ Ссылка ]
🎙 The Futur Podcast:
[ Ссылка ]
Recommended books, tools, music, resources, typefaces & more:
[ Ссылка ]
Music by Epidemic Sound:
[ Ссылка ]
Shorts Playlist:
[ Ссылка ]
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne [ Ссылка ]
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne
