As a product manager you have a lot to consider when you’re planning and working on the vision, objectives, roadmap and backlog for your product, including where the input for all these aspects of your product comes from.

You can either focus on a “top down” approach based on directives from senior leaders, or take a “bottom up” approach which starts with your ideas and works up.

But which is the right approach to take? Finding which one works for you is really important to success.

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