Recently SIBA (The Society for Independent Brewers and Associates) launched their Indie Beer campaign, designed to define what independent beer really is. According to SIBA, ‘Independent beer is handmade by real people who truly care about the quality and flavour of the beer they are producing’. They have also produced a set of guidelines to determine which breweries are independent and a tool for consumers to check which breweries meet the criteria.
We look at SIBA’s criteria and ask if this really does the UK craft beer industry justice. We compare it to the Brewer’s Association in America’s criteria to define craft beer and add our own thoughts on how we choose the beer we drink and breweries we support.
Does SIBA’s criteria help those that are confused about independent beer, or is it creating barriers for certain breweries?
Let us know your thoughts on the Indie Beer campaign in the comments.
You can find out more about the campaign here:
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This article from SIBA details their reasoning and research:
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You can see the Brewers Association definition here:
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00:00
01:38 Who are SIBA?
02:09 The Indie Beer Campaign
11:00 What independent beer are we drinking?
13:14 The criteria for Independent Beer
27:11 Criteria for craft breweries from the Brewers Association
39:05 is this version 1?
43:06 Is this solving the problem?
45:58 Getting independent beer into more venues
51:21 How do we get this information in front of the people that need it?
54:05 The brewery checker
01:04:41 What’s Jo’s opinion as a beer professional?
01:14:37 How do we personally determine if something is independent when we are out?
01:21:38 Top tip – check out the articles on the Brewers Association website.
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