Fiona asks, "Any tips for a light content web audit? Ever magic'd up something quick based on little information or objectives?"

If we consider the purpose of a content audit, it's to understand the value of a content marketing opportunity. That means a few things:
- How large is the conversation space? That we determine with social and search tools to find all related terms.
- How large is the audience opportunity? That we determine with keyword search volume.
- How well does the website map to the audience? That we determine with rankings for the selected keywords.
- What's obviously broken on the website that needs repairs in the ranked pages?
- How much competition is there? That we determine with competitive rankings.
- Finally, where are the gaps in competitive rankings? Where is the opportunity?

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