↓ In 2009, Tropicana rebranded their pack to this, on which they spent five months of planning and $35M in marketing.

After just two months, their sales dropped by 20%. Buy why?

The problem was with the design. The orange with a straw was replaced by a glass of orange juice, which could not be identified easily if looked at from straight angles. And because we read from left to right, many people missed the logo.

Of course, nobody wants to think while buying orange juice, which resulted in $20M of missed sales. So after realizing the mistake, Tropicana decided to bring back their old packaging.

Thank you very much for watching, and I hope you enjoyed the video. Bub-bye!

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