Watch how you can level up your customer segmentation strategy with BigQuery and Gemini in Vertex AI. First, we’ll use Gemini to assign customers to segments based on their purchase history and user profiles, then we’ll leverage new Task Types in Google’s latest text-embedding-004 model to create new segments on the fly with vector search in BigQuery, allowing us to deliver hyper-personalized promotions to long-tail, niche customer segments.

свернуть