To mark Breast Cancer Awareness month, this year, through self-directed videos and photographs, we've partnered with real women to share moments on their journey that matter most to them. Unfiltered glimpses into their lives remind us that breast cancer is a journey that’s different for everyone, and while support can look different too, we’re with you every step of the way.
Because real stories aren’t about a beginning, middle or end - but all the moments in between. And it’s only in understanding them that we can better support.
To people experiencing breast cancer, we’re with you. 🩷
🎥 Art Direction: Rosie Hudston
[Video description: Five real women talking through their individual breast cancer journeys share moments that matter most to them, to mark the launch of Primarks breast cancer awareness campaign.]
