On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program.

Jess discusses:

- The key components of a successful affiliate marketing program.
- The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creator.
- The importance of deeply and actively listening to your influencers.
- How to know if influencers are the right fit for your program.
- The makings of a great affiliate program manager.
- How to support creators in keeping posts organic and not salesy.
- The value of influencers who value the brand.


Resources mentioned:

Jess Doherty - [ Ссылка ]
Osmo Salt Co. - [ Ссылка ]
Marketing Brew - [ Ссылка ]
Slack - [ Ссылка ]
LinkedIn - [ Ссылка ]
Threads - [ Ссылка ]
Instagram - [ Ссылка ]




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#Marketing #Branding #Advertising #SocialMedia

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