Today I’m going to teach you a trick that takes only 1 minute to check and can save you tens of thousands of dollars. We do it every day here at Zima Media.

We’ve noticed that when it comes to Google Analytics, most businesses are not using a very basic but useful feature, the Referral Exclusion List.

In short, the referral exclusion list is a list of domains which incoming traffic is treated as direct traffic by Google Analytics (instead of referral traffic).

You are going to have to check with your payment gateway or shopping cart to gather the proper URL to add into Google.

You might believe that some source or partners are bringing all the bacon when it can be not true at all.

That’s why a proper referral exclusion in Google Analytics is a must, and it only takes 1 minute to fix. You’ll be mind-blown when you see how it works.

When you have the proper referral exclusions it will send the correct sales numbers to Google Analytics.

This week we managed to save our two clients who thought they lost thousands of dollars in ads sales when actually it was a matter of a simple setting.

We have seen in twice this week and our customers were wondering where are the sales coming from?

Conclusion:

Let us know in comments whether you found this information useful, and stay tuned for the next tips we’ve prepared for you.

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