In this Telugu Business Podcast Episode We have a special guest, Vijay Sivaraju, the founder of Ecomous . Vijay is on a mission to take Indian products to the global market, helping build Indian brands that can compete on the world stage. If you're interested in creating your own D2C (Direct-to-Consumer) brand, this episode is packed with practical advice and real-world insights.
We start by exploring the difference between D2C and B2C (Business-to-Consumer) and what it takes to build a successful D2C brand from scratch. Vijay walks us through the entire process – from identifying market gaps and selecting the right products to finding manufacturers, planning logistics, and setting up distribution. He also shares his marketing strategies and talks about how to build a strong team to support your brand’s growth.
One key takeaway from Vijay's approach is his focus on product margins. He only selects products with a gross margin of 65% to 70%, ensuring profitability and long-term sustainability. He also warns entrepreneurs about the common pitfalls of working with marketing agencies, revealing how some agencies bluff in the name of performance marketing.
Vijay doesn't just share business strategies – he also opens up about his personal life. We get to hear about his journey from studying abroad to starting his business with just $10,000 in savings. He also talks about meeting his wife, who is now his co-founder, and how they balance their personal and professional lives while making business decisions together.
This episode is a must-watch for anyone interested in building a D2C brand, taking Indian products global, or learning from an entrepreneur who has been through it all. Whether you're just starting out or already in the business world, Vijay’s experience and insights will inspire and guide you.
👉 Don’t miss out – tune in to hear Vijay’s story and learn valuable tips on how to build your own D2C brand. And don’t forget to like, comment, and subscribe for more inspiring stories.
~
Time stamps
(00:00) Teaser
(00:47) Introduction
(01:30) Start of Podcast
(13:30) India vs USA market
(16:51) Gap in market
(22:00) why celebrity brands fail
(24:00) Successful celebrity brand In USA
(27:00) How to start a brand
(31:00) How to crack distribution
(35:00) Marketing in D2C
(44:35) Pricing the product
(52:16) Luxury brands experience
(59:00) Vijay’s Journey
(1:07:04) Started business with $10000
(1:09:00) Learnings when im low
(1:11:00) My wife believed in me
(1:13:40) My 1st online business
(1:21:10) Ecomous business model
(1:29:18) India to global
(1:36:00) Indian consumers vs USA consumers
(1:38:00) Challenges in business
(1:41:15) My wife x Co-Founder
(1:46:16) Biggest regret in life
(1:48:20) 3 best learnings in life
----------------------------------------------------------------------------------------
Guest Social Handles:
Instagram: [ Ссылка ]
Linkedin: [ Ссылка ]
To Connect with me
Instagram: [ Ссылка ]
Instagram: [ Ссылка ]
Linkedin: [ Ссылка ]
------------------------------------------------------------------------------------------
Why We Started Telugu Connects Growth Podcast?
Welcome to the Telugu Connects Growth Podcast Our channel designed to empower our Telugu Audience by connecting them with the minds and experiences of successful entrepreneurs, creators, innovators, Professionals from Various fields.
In a world where knowledge is power, our podcast goes beyond interviews to offer deep, meaningful conversations. Our guests share their real-life journeys, including the challenges they faced, the strategies they used to build their careers, and the mistakes they made along the way.
We understand that securing time from such accomplished individuals isn't easy, but we are committed to bringing their wisdom and insights to our audience. Our goal is to provide not just information, but transformation. By focusing on actionable knowledge and data-driven discussions.
This podcast is more than a series of episodes; it's a journey of learning and growth, designed to create a ripple effect of success within the Telugu community.
[Secrets to Building Profitable D2C Brand | From Idea to Launch 🚀 | Telugu Business Podcast]
#telugupodcast #businesspodcast #teluguconnects
