(19 Nov 2014) FOR CLEAN VERSION SEE STORY NUMBER: apus020993

A megascreen was lit up Tuesday night in front New York's Marriot Marquis hotel.
It's billed as Times Square's biggest and most expensive digital billboard.
Universal Everything studio collective will reportedly animate the screen until November 24.
Then Google will take over as the debut advertiser with a campaign that'll run through the New Year.
Clear Channel Outdoor New York is selling the ad space on the Vornado Realty Trust-built screen.
Google and Clear Channel declined to comment on the terms of Google's deal.

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