Got marketing questions? Need advice on an ad campaign? Struggling to hit your KPIs?
Join Ralph Burns, Founder & CEO of Tier 11, and John Moran, Head of Strategy at Tier 11, as they answer your digital marketing questions LIVE every Friday!
Discover the ultimate guide to benchmarking in digital marketing! Join experts John and Ralph as they break down the importance of benchmarking, nCAC, and how to effectively scale your campaigns. From setting realistic KPIs to optimizing creative and traffic strategies, this session is packed with actionable insights. Whether you're a beginner or an experienced marketer, you'll learn how to leverage data for better ROI and campaign success. Don't miss the live Q&A with game-changing tips for growth.
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Chapters
0:01 - Introduction and Offsite Setup
0:24 - What is eCPNV and MPI?
1:00 - Why eCPNV is Key for Campaign Scalability
2:15 - Understanding Performance Max and Advantage Plus
3:01 - How Performance Max Allocates Ad Spend
3:50 - Excluding Brand and Customers in Performance Max
4:26 - Using Data Suite to Analyze Campaign Performance
5:08 - Key Insights from Real-World Data Suite Example
7:00 - Media Efficiency Ratio Explained
8:01 - Balancing Google Ads and Meta Ad Budgets
9:01 - Cost Comparison: Google Ads vs. Meta Ads
10:09 - Performance Max's Cold Traffic Limitations
12:07 - How eCPNV Impacts Scaling Decisions
13:12 - Setting Realistic Expectations for Scaling
14:11 - Omni-Channel Funnel Vision Data
15:05 - Identifying Where Ad Spend Delivers the Best ROI
16:18 - Scaling Campaigns with eCPNV Insights
17:05 - Data Suite's Role in Omni-Channel Strategies
17:49 - Analyzing Campaign Results for Long-Term Growth
18:49 - Future Applications for eCPNV Metrics
20:05 - Q&A Session Begins
20:44 - How to Track Campaign Profitability
23:39 - Landing Pages for Better Lead Generation
26:52 - Scaling Performance Max with Time Lag Awareness
30:26 - Troubleshooting Shopping Campaign Misalignments
33:10 - Feeder Method Budget and Strategy
36:01 - Challenges with Fully Built Performance Max Campaigns
40:05 - Days-to-Conversion Insights from Google Ads
43:45 - Evaluating Omni-Channel Performance Metrics
48:18 - Final Thoughts on eCPNV and Scaling Campaigns
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Tier 11 is here to help you navigate the complexities of modern marketing and achieve the results your business needs. By partnering with us, you'll gain:
• A unified strategy that breaks down silos and aligns your efforts towards critical business objectives
• Transparent measurement and reporting that connects marketing to revenue and other vital KPIs
• A relentless focus on the metrics that truly matter for your long-term success
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Download FREE Copy of Tier11's MPI Glossary Below 👇
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