While generalist agencies have a much bigger target market to work with, specialized agencies often grow faster and have much higher conversion rates.

Guest: Corey Quinn, an Agency Growth Consultant who grew his previous agency by over 7x in 6 years and now helps agencies specialize, simplify, and escape founder-led sales.​

Host: Bassem Saber, CMO of Igloo, the award-winning digital marketing agency in Dubai and Miami, and Host of the Masters of Marketing podcast, the Middle East's top marketing podcast.​

Watch the full episode on YouTube: [ Ссылка ]
Listen on major streaming services: [ Ссылка ] ​


#MastersOfMarketing #specialization #marketingstrategy

свернуть