The MBE franchise business is a B2B business service centre that provides a wide range of services to the SME market.
The services on offer from franchise owners in MBE range from printing, which is a large part of the business, to graphic design, street address postal service and more.
In our discussion with Clayton Treloar, CEO Australia, he provides insight into the fact that printing technology has enabled the business to dispel the ‘myth’ that printing services are in decline to SME’s.
The larger printing offset type press in massive volume has declined significantly, while the fit-for-purpose printing such as brochures, booklets, flyers and more for business is well and truly in demand.
MBE fills this need along with many other services and support elements to the market.
Our discussion focused on;
- What the MBE brand is and does
- The size of the brand on a global scale
- The 3 businesses in 1 nature of the brand offer
- Expanding the brand footprint and type of person best-suited to be a franchise partner
- The features and benefits of a B2B business
0:00 Intro
0:31 What MBE does as a business service - a business service centre
1:15 Since covid the need for a business address while still working from home has become a key offer
1:41 MBE number of businesses globally, a large business
2:15 Types of locations in Australia, suburban and CBD
2:38 Services an MBE franchise owner offer to the market in the B2B space
3:37 Clayton was originally franchisee and eventually bought into the business
4:25 A misconception that printing is diminishing, but with digital printing the technology is enabling growth
5:35 Describing the ideal MBE franchise partner
6:32 The benefits of owning a B2B business compared to other business types
7:55 Day in the life of a franchise owner
8:40 The future and the change Clayton sees in technology in the business
9:42 Expansion and key growth states
10:32 Entry cost to invest in an MBE store is lower than likely expected
Podcast Produced by: www.magneticbusinessmedia.com.au
Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au
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