14 Explainer Video Styles for 2024
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Explainer videos are used by companies in all kinds of industries to break down how their services or products work. But they come in all shapes and sizes, so it can be hard to pinpoint which explainer video style is best for your own business. So, we decided to make this piece with the top 14 explainer video styles to teach you how to best use each of them.
At Yum Yum Videos, we’ve been producing animated explainer videos for over a decade, so we know how challenging it can be to decide between so many explainer video styles. From 2D animation and motion graphics explainer video to live-action and more, the possibilities are almost endless! But hopefully, by the end of this video, you’ll be able to confidently choose one of these 14 explainer video styles for your next project!
Want to learn more about Explainer Video Styles? Check out this blog post:
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Let's take a look at the 14 Explainer Video Styles for 2024:
00:00 Intro
00:40 2D Explainer Videos
01:05 Motion Graphics Explainer Videos
01:30 Whiteboard Animation
01:53 2.5D Animation Style
02:23 Isometric Style
02:46 3D Animation Style
03:23 Stop Motion Animated Explainer Video
03:55 Claymation
04:23 Kinetic Typography
04:50 Live-action
05:19 Screencast
05:46 Comic Style
06:06 Collage Style
06:27 Mix Media
1. 2D Explainer Videos
You can use the power of storytelling in a 2D animated explainer video to communicate ideas beautifully while also being relatable, thanks to the animated characters.
For this reason, animated explainer videos become one of the most popular and cost-effective solutions among many businesses today.
2. Motion Graphics Explainer Video
In simple words, motion graphics explainer videos are graphic design in movement. These videos feature text and color combined with simple graphic elements, like abstract shapes and smooth transitions, to convey a complex message.
3. Whiteboard Animation
Whiteboard style is a unique animated explainer video style designed to bring the story to life by making it look like it’s being hand-drawn on a whiteboard.
4. 2.5D Animation Style
This animated explainer video style is a blend of two animation techniques, as it features 3D objects that are built in a 2D environment to emulate a 3D style.
This style is gaining traction because it’s considerably cheaper than 3D while offering cool 3D visuals.
5. Isometric Style
The isometric style is a 2D representation of a 3D element such as an object, a room, or a building in two dimensions to create the illusion of a perspective.
This animated explainer video style make it appear like you're looking at the object from above, which could be useful to reveal internal parts of a product.
6. 3D Animation - Video Explainer Style
3D animation is created by modeling and rendering all the designs in 3 dimensions, the animated characters and objects can be rotated and moved like in real life.
7. Stop Motion - Video Explainer Style
Here, objects are physically manipulated in extremely small increments and photographed one frame at a time between each movement. When you play back the series of frames, the objects appear to be moving on their own.
8. Claymation - Animated Explainer Video
Claymation involves using a malleable substance such as plasticine clay to sculpt and model each animated piece. Each piece is then slightly altered and photographed one frame at a time to create an animated sequence.
9. Kinetic Typography
Kinetic typography simply means "moving text." It's an animation technique that combines text and motion to convey ideas and produce a visual impact on the viewer.
10. Live-Action
Live-action videos rely entirely on live footage rather than animation.
These explainer videos are great if you're looking for relatable content to humanize a brands and create an emotional connection with the viewers.
11. Screencast
Screencast videos are screen recordings that include any cursor movements you make. They can often contain audio narration to create instructional videos for games or software products.
12. Comic Style
The combination of print comic books and animation elements is called comic-style animation.
13. Collage Style - Animated Explainer Video Style
Do you know what you get when you mix real photographs with illustrations? That’s right, a collage.
14. Mix Media
Mixed Media refers to artworks composed from a combination of different media or materials. In the case of explainer videos, you can use mixed media to take visual elements from diverse explainer videos and combine them to create a fresh new look.
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