Take a few minutes listen to a great conversation with Chris Wallace, Founder and President of the Innerview Group, where as Chris puts it Amas "digs deep with his questions".

Amas and Chris have an insightful conversation about:

Who really designs brand promise?
What causes the gap between what is expected and what is delivered?
How do you measure the gap?
The real work to fulfill brand promise is internal.

And Much More.

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