Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach.
Chapters
00:00 Intro
04:04 Strategic transformation: steps
09:16 Can different media brands collaborate and thrive?
10:42 “The Trusted Web”
18:24 Creating alignment
21:58 Collaborating on data with advertisers
23:42 Identity resolution across the group
25:28 Taking on Google and becoming independent
32:09 AI approach
39:36 Advice to smaller media companies
42:55 Diversified revenue channels: overseeing and consistency of incentives
